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In addition, you can find the best places to read it online for free or for a stipend. As well as other books by this author, you can find free audiobook versions in mp3, youtube, or otherwise. Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program pdf offers a fresh look at what would have otherwise been a jaded topic the author of Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program pdf book draws on a vast knowledge bank of insights and experience to execute this work.
He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject. The Customer Lifetime Value information and formula is critical to utilize. It is an important, informative, and enjoyable read. Director of Marketing, Universal Music Group.
Hughes has produced a tour de force. This book is no exception. He continues not only to address theory, but also offer practical, measurable application.
Director, Customer Contact Strategy, Yahoo! Since the previous edition of Strategic Database Marketing was published in , digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success.
Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them. Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including:.
All quizzes, forms, strategies, charts, and graphs are available online for instant reference and downloads. The book also enables you to calculate the lifetime value of your subscribers and customers and sample online databases to quantify your efforts.
But are you using that information productively? There's also live online events, interactive content, certification prep materials, and more. Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further!
Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites.
Arthur M. Hughes , founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune companies and others for the past 30 years. Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, ….
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